Privacy policy

Last updated: January 15, 2026

BloomFit (“BloomFit”, “we”, “us”, or “our”) operates this website and online store to provide products and services to customers worldwide. This Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, use our services, or make a purchase.

By using our services, you acknowledge that you have read and understood this Privacy Policy.

Who We Are

BloomFit is a Denmark-based business operating internationally, serving customers in Europe, North America, and Oceania. We operate under applicable EU data protection regulations, including the General Data Protection Regulation (GDPR), and use Shopify as our e-commerce platform.

Personal Information We Collect

Depending on how you interact with us, we may collect the following categories of personal information:

  • Contact information: name, billing and shipping address, phone number, email address

  • Payment information: payment method details and transaction confirmations (processed securely by third-party payment providers)

  • Account information: login credentials and preferences (if applicable)

  • Order and transaction data: items viewed, added to cart, purchased, returned, or refunded

  • Customer communications: inquiries, emails, and customer support interactions

  • Device and usage data: IP address, browser type, device identifiers, and site interaction data

How We Collect Information

We collect personal information in the following ways:

  • Directly from you when you place an order, contact us, or interact with our services

  • Automatically through cookies, pixels, and similar tracking technologies

  • From service providers such as payment processors and shipping carriers

  • From partners or third parties where legally permitted

How We Use Your Information

We use personal information to:

  • Process and fulfill orders and deliver products

  • Provide customer support and respond to inquiries

  • Improve, optimize, and personalize our website and services

  • Communicate with you about orders, updates, or service-related matters

  • Send marketing communications where permitted by law and based on your preferences

  • Detect, prevent, and address fraud, security issues, and misuse

  • Comply with legal and regulatory obligations

How We Share Information

We may share your personal information with:

  • Shopify, our e-commerce platform provider

  • Payment processors, shipping providers, and IT service providers

  • Marketing and analytics partners (where permitted by law)

  • Authorities or third parties where required by law or legal process

  • A buyer or successor in the event of a business transfer, merger, or acquisition

Relationship with Shopify

Our store is hosted on Shopify, which provides the online e-commerce platform that allows us to sell products and services. Shopify processes certain personal information to operate and improve its services. You can learn more about how Shopify handles personal data in Shopify’s Consumer Privacy Policy.

International Data Transfers

Your personal information may be transferred to and processed in countries outside your country of residence, including the European Union, the United Kingdom, Canada, and the United States. Where required, we rely on appropriate legal safeguards such as Standard Contractual Clauses to protect your data.

Your Rights

Depending on your location, you may have the right to:

  • Access your personal information

  • Request correction or deletion of your data

  • Object to or restrict certain processing activities

  • Request data portability

  • Withdraw consent where processing is based on consent

You can exercise your rights by contacting us using the details below.

Data Retention and Security

We retain personal information only for as long as necessary to fulfill business, legal, and contractual obligations. We implement appropriate technical and organizational measures to protect your data. However, no method of transmission or storage is completely secure.

Complaints

If you have concerns about how we handle your personal information, please contact us directly. You may also have the right to lodge a complaint with your local data protection authority.

Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. Any updates will be posted on this page with a revised “Last updated” date.

Contact Us

If you have questions about this Privacy Policy or wish to exercise your rights, please contact us:

📧 info@bloomfitstore.com
📍 BloomFit, Copenhagen, Denmark
(operating under EU data protection regulations)